We are pleased to announce that Nicco Global has signed an agreement with a very successful and internationally recognised technology company, Virtual Method.
Virtual Method is a vastly experienced Augmented, Virtual and Spatial Computing (immersive technologies) Creative Studio that has had a lot of success in B2B and B2C engagement, and is already entrusted-by and working extensively and internationally with global brands like LEGO Inc, NBC Universal Dreamworks, Lendlease and many more.
Immersive technologies are becoming increasingly popular in the world of sports. They are able to enhance the fan experience by providing more interactive, more memorable ways to watch sporting events and engage with sports heroes and brand narratives. From historical tomes to cut-through storytelling around sustainability initiatives and their success, to gamification and education that can help bring sports-loving parents and their virtual world-loving kids together, bridging the generational divide.
Nicco and Virtual Method see a lot of opportunity to incorporate this rapid-growth technology segment into our digital ecosystems for sport, particularly as it relates to creating new and unique ways for fans to spend time and learn in-stadium, immersed-with and connecting-to a sporting club’s sponsors, advertisers and stories.
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