Our Strategic Team
Here at Nicco Global, we focus on having a core strategic team, with several enterprise partners and contract teams enabling us to do what we do at an enterprise grade level.
15+
Team Members
One Mission
8+
Customer Verticals
Richelle Nicols
Founder & CEO
Richelle created Nicco Global in 2019 to build an asset creation and revenue generation solution, designed to 'change the game' for sport. She is driven to support women's sport, and is a strong advocate for diversity, inclusion and sustainability. Richelle's previous experience as a commercial and governance lawyer has provided her with strong legal and commercial acumen, which she now uses to optimise Nicco’s performance.
Catherine Reynolds
Partnership Strategy, Board
Catherine is an experienced director and board advisor who has built her career around transformational leadership in both entrepreneurial and corporate environments. As a systemic problem solver and natural collaborator, she works alongside multiple stakeholders to co-create strategic alliances to develop, test and embed new governance and business models in the face of market disruption.
Eddie Geller
Tech Commercialisation, Board
Based out of New York City, Eddie is an Australian with a proven track record, founding, growing and exiting multiple technology businesses, in both B2B and B2C. Through these companies, Eddie successfully raised capital, grew revenues and engaged with boards and external investors. His experience in commercialisation, growth strategies and knowing the US market is a huge value add for Nicco.
Paula Grace
Head of Partnerships and Strategy Delivery
Paula Grace is a seasoned leader in technology startups, with extensive experience building innovative medical technology solutions. She has excelled in strategy and partnerships, collaborating with major brands in Australia and internationally to drive growth and impact. Paula’s expertise spans from developing high-impact healthcare technologies to fostering partnerships with global industry giants, positioning her as a key asset in scaling ventures and advancing strategic business initiatives. Her ability to merge technological insight with strategic vision has been instrumental in establishing strong, value-driven alliances across diverse markets.
Marie Douglas
Sales Strategy, Board
Marie is a former Vice President of Technology Solution Providers at IBM, with a background as a Systems Engineer. She is an entrepreneurial savant who combines technical expertise with exceptional commercial software sales experience. Marie has demonstrated distinct results in sales, business development, strategy formulation, and revenue outcomes, while also leveraging her expertise to guide countless startups to success.
Ann Duffy
ESG Strategy, Board
Ann has a proven track record with industry-recognised sustainability strategies and outcomes reflecting strong engagement, governance and innovation. Ann has worked with megasport event clients on sustainability strategies including the successful 2027/29 Rugby World Cup, 2026 FIFA Bid for the Men's World Cup for Canada, USA and Mexico, Los Angeles 2024 Summer Olympic & Paralympic Games Bid and many more.
Rachael Taylor
Advisory Board Member (USA)
Rachael an actress, writer, and producer from Tasmania, known for her roles in Marvel's Jessica Jones and Ladies in Black. Beyond her work in entertainment, Rachael brings significant commercial expertise, having co-created Levi's Global campaign and served as a story executive for a 2024 U.S. political ad viewed by 170 million people. Her experience in brand building and driving commercial deals in the U.S. market has been instrumental in shaping Nicco’s narrative and growth strategy, helping the company expand its presence and secure key partnerships.
IBM Garage
Technology Development
Since the very beginning of Nicco Global, IBM Garage has been engaged to development the Nicco solution - ensuring our product has been built by some of the best architects, designers and developers in the world.
Michele Caminos
Go-to-Market Strategy, Board
Michele is a former Global Managing Vice President at Gartner. She has an extensive career in the IT and services industry with remarkable expertise in business consultation – understanding and addressing her clientele’s key entrepreneurial challenges and assisting them with the creation and implementation of successful go-to-market strategies for business optimization.
Loretta Joseph
Digital Assets & FinTech, Board
Loretta is a public policy influencer and globally recognised as an authority in digital asset regulation and blockchain technology. Loretta is a highly dynamic, skilled banking, financial and consulting professional with over 25 years in financial markets and related sectors. She has worked for major investment banks at Board, MD or senior management levels throughout Asia and India including, RBS (India), Macquarie Group (India), Deutsche Bank, Credit Suisse and Elara Capital (India).
Mark Bryant
General Manager
Mark uses his experience as a professional athlete to drive, manage and oversee Nicco’s customer relations and projects. Mark excels at relationship development, both internal and external to Nicco, making him our ‘go-to’ man since 2019.
Abbey Greenwood
Creative Director
Abbey is an experienced designer, content creator and artist who has exhibited her work internationally. With her broad industry experience in digital design and marketing, Abbey brings her unique vision and individual style to Nicco. Whether she's creating our digital marketing materials, styling our photoshoots or refining our branding vibe, Abbey is dedicated to ensuring that Nicco's content and visual presence inspires our customers and partners to join us in our vision to have a social and global impact on the world.