Forbes Australia Article by Nicco CEO Richelle Nicols

Why now is the best time to invest in an asset-backed cryptocurrency or token?

By
Nicco Global
,
on
September 27, 2022

Over the past couple of years, there’s been a noticeable increase of asset-backed tokens entering the market, coinciding with an increase in the number of institutional investors as well.

Cryptocurrencies have been a controversial topic for a while now and knowing how to best maximize an investment is tricky for people entering the market – particularly given the overwhelming trend of crypto investments being largely based on hype and speculation, with no real concrete methodology for how to attribute a dollar value to one versus another. The recent crypto market crash has also resulted in huge losses and an understandable reluctance for investors to enter the market. However, recent structural changes in the crypto market and the potential injection of billions of new institutional investment dollars into asset-backed tokens, suggests that investing into cryptos linked to tangible assets can provide greater confidence in the value and long-term growth for investors.  

With a background as a lawyer, I’ve never been one for hype or speculation investments, remaining reticent even as cryptocurrency investing started to become more popular. The crypto market didn’t make sense to me, particularly given the extraordinary performance of some cryptos where no discernible value could be attributed to their high yield. A classic example of this is Dogecoin, a cryptocurrency based on a dog meme. Initially created by software engineers to make fun of the speculative “Wild Wild West” of cryptocurrencies, it reached a mind-blowing market capitalization of over $85 billion in May, 2021.

Read more here on the Forbes Australia website.

Media Quotes
“Nicco's ability to create new revenue for sport will be unlike any other product in market – wait until you see it.”
MARIE DOUGLAS  |  GLOBAL VICE PRESIDENT TECHNOLOGY SERVICE PROVIDERS (FORMER IBM) - NEW YORK
"Nicco provides an interactive digital environment for sporting organisations, their fans, small businesses and large brands to exclusively collaborate. Its purpose is to drive social and economic inclusion, diversity and sustainability – with meaningful and measurable global impact.”
RICHELLE NICOLS  |  FOUNDER & CEO, NICCO
“...there’s more to Nicco’s innovation than initially meets the eye...”
JASON PRICE  |  VICE PRESIDENT & GENERAL MANAGER – IBM TECHNOLOGY
“The potential for this platform to create enduring revenue models for sporting organisations that fund the sustainability of sport for fans and participants at all levels whilst solving some of the most challenging problems confronting the sector is extraordinary.”
CATHERINE REYNOLDS  |  EXPERIENCED BOARD DIRECTOR
“It’s fantastic to see such an innovative local startup, based right here in Manly, succeed in the booming technology and AI space.”
JAMES GRIFFIN  |  MEMBER FOR MANLY - NSW GOVERNMENT

Do you want to
Contact Us?

Contact Form